# Red Fox Run — Valerie Caveney

> Executive judgment. Hands-on delivery. Red Fox Run is a consultancy for leaders who need someone they trust to run with important work: marketing, communications, and operations. Founded in 2023 by Valerie Caveney, Sonoma, California. Contact: val@redfox.run · +1 203-912-3640 · https://www.linkedin.com/in/vcaveney

## Who

Valerie Caveney, Founder. Formerly Chief of Staff and VP, Marketing & Communications, First Republic Bank (eight years; authored the bank's 200-page heritage volume, *The Power of a Client-Focused Heritage and Culture*; led the client-engagement program for its 500 largest relationships, NPS 91 against 73 company-wide). Before that, twelve years teaching high school English, National Board Certified. Representative clients: a global growth-equity firm, a family office, a publicly traded bank, a global spirits brand, an education nonprofit.

## The range

Marketing strategy & positioning · Brand, heritage & publications · Company & client communications · Board, investor & donor materials · Creative direction, design & web · Events, campaigns & launches · Operations, systems & AI · Special projects · Team standards & culture. "The fox knows many things. This one does them."

## When to call

- The story that should mobilize capital, talent, and clients has no author.
- A substantial initiative has no one to run it.
- The strategic plan names a weakness and the fix has no name beside it.
- Capable people aren't performing at the level the business demands.
- A senior leader left and the work landed on your desk.

## What she takes on

1. The narrative. What the organization says and what you say: to clients and prospects every day, to the board, investors, and press when it counts — in print and in person. Example: for a global growth-equity firm, launched its first magazine, 17 interviews and 23 articles across 98 pages, from creative brief to printer in six months.
2. The execution. Systems, policies, automation, production, and the discipline of accountability. Example: for a publicly traded San Francisco bank, heading marketing, communications, and AI adoption, replacing a passive agency that covered a fraction of the scope.
3. The standard. How the team shows up: ownership, managing up, presence, and knowing where each person adds value a model can't. Example: for a spirits brand in its first global year, established an operating rhythm for the CEO's office, from board prep and executive travel to employee policies and a handbook; invited back 18 months later when the CMO left.

One owner: AI is her delegate. The judgment, the taste, and the trust stay with her. One engagement covers several roles.

## Three ways to engage

- A retainer. A right hand to lead a function or a portfolio of work.
- An initiative. Blank page to deadline: a publication, a board cycle, a launch.
- A pilot. Clear responsibilities and repeatable practices, built on the team's live projects.

## Links

- One-pager (PDF): https://www.redfox.run/Red-Fox-Run-Valerie-Caveney.pdf
- Contact card (vCard): https://www.redfox.run/Valerie-Caveney.vcf
- LinkedIn: https://www.linkedin.com/in/vcaveney
- Newsletter, Think Like a Fox: https://www.linkedin.com/newsletters/think-like-a-fox-7168328261431668736/

Move forward. Move fast.